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COOL is a matter of opinion. It is perhaps the greatest currency you can possess; whether you are running for President, or pitching for the next big event! It is what gives an events venue the position of strength when negotiating with an event organiser… COOL is a matter of opinion. It is perhaps the greatest currency you can possess; whether you are running for President, or pitching for the next big event! It is what gives an events venue the position of strength when negotiating with an event organiser… The COOL Venues Awards were developed in 2007 by Wesley Mendy of Over the past seven years, Prestige Events magazine has tried to identify for its readers venues which will make the difference, and set it’s editorial compass on what’s COOL for the benefit of it UK readership of event organisers. The barometer should not be biased towards all that is ‘new’ in our opinion. There is always a place for the classic / heritage venue. They often possess a character, charisma, and class that many ‘newer’ builds cannot yet match. So what is COOL? A COOL venue should have: Charisma, Originality, Style, Innovation, Sex Appeal, Authenticity, Aspiration, and Uniqueness. COOL is a very personal opinion. Therefore, a panel of judges was selected to form a council. Each understood the intrinsic factors, elements and characteristics that deem a venue to be COOL. The council represents a diverse collective; writers, industry figureheads, and event organisers / specialists. They have applied the strict guideline that each nominee should not be selected as a result of its technical capabilities, since many of these facets (lighting, AV, etc) can be imported. This year’s ‘barometer’, created by a council of 12 judges (see bottom of page), provides very interesting reading. The Savoy, despite undergoing refurbishment, proved a problem in the COOLest for galas category. The headache was solved by the two-sided and correct argument, that in recent annual music awards, the late great Michael Jackson, who wasn’t active in album releases, but is still achieving huge sales, triumphed in many categories, and since our awards are a barometer of COOL, the late Godfather of Soul James Brown was about as COOL as you can get and still is the COOLest even though he is know longer physically around. Hence, the Savoy decision (and to those that didn’t make the shortlist, remember there is always next year and 12 months to change ‘opinions’)…. Coolest Hotel Chain / Group: (Previous winner: Radisson Edwardian) Winner: Radisson Edwardian Runners-up: Malmaison Morgans Maybourne Hotel Du Vin Relais and Chateaux Mandarin Oriental Sheraton Four Seasons Von Essen Barcelo Firmdale Soho Hotels
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