Christian Audigier, the fashion label is legendary. His parties are legendary too, attended by none-less than the late King of Pop Michael Jackson, who anointed Christian as the ‘King of Fashion’.

The last several months have seen the emergence of Christian Audigier fines wines and champagnes

Q/ Christian Audigier, the fashion label and the A-list parties, are synonymous with glamour and aspiration. How did the launch of the fine wines and champagnes label come about?

The Christian Audigier label has always been not just about clothes its always been a lifestyle brand, so it was a natural progression to bring out a selection of  fine wine and champagne, Christian comes from Avinyon in France and the vineyard who produces the wine is just 70 miles away in Montperyoux, they have been made to attract the young consumer to feel wine as a cool and fun wine to drink. The Champagne is all part of the life style and Christian Teamed up with the Champagne house to initially produce a Rose and Premier Cru Champagne , There will be Vintages and Magnums coming out very soon. The World wide launch of the champagne and the UK launch of the wines was held in London on July 1st by the UK Distributors we chose London because it  the highest consumed market for champagne in the world, the UK market is very strong and we know that what happens in the UK will vibrate around Europe and the rest of the world.